Easter Invite Cards

What do you pay more attention to...

an advertisement for a restaurant in the newspaper 

or...a friend who raves about the wonderful food and service at the local cafe she just tried?

We trust our friends. They know what we like and they often share our tastes. So when they recommend something to us, we're going to give that a lot more weight than a blanket advertising message aimed toward the general public. Word of mouth marketing is becoming recognized widely as the future of marketing and advertising. You know this - we call it evangelism :)

At Fellowship Church, the majority of our new members say that they first attended a weekend service because a friend invited them. So, we're always looking for ways to make it easy for people to invite someone to our church. A couple of years ago, we debuted tear-off invitation cards in our weekend bulletin. These business-card sized invites feature our service times, a map, and graphics that promote an upcoming series. We don't include these in every bulletin, but use them to build up to times like Easter, Christmas, back to school, etc. Here's an example of the invite cards we used before Easter and Christmas last year.

Sometimes we make an announcement from the stage and challenge our members to use the cards to reach out to people in their lives who are missing that crucial relationship with Christ. At other times, we let the cards speak for themselves. Not only have these been a great tool for our members on an individual basis, but we've seen stacks of them in businesses and doctors' offices throughout the Dallas/Ft. Worth area. They took the initiative - all we had to do was supply them with the method.

Comments

[Randy]

I appreciate the blog and opening my mind for more creativity.